This policy comes after negotiations to end the boycott by the American Family Ass. This story has been picked up by a number of media outlets in recent days. Now I am trying to get into the habit of not posting a lot of links and using this blog as a forum for opinion. I am going to add more links in the side bar so folks can look into the sites and sources I use for news and look into things themselves. In this case however I am kind of ticked - well really ticked.
John mentioned that the Jaguar affiliate of Ford was rather angry with Ford. So when I sent out e-mails to Ford and it's affiliates I was very polite to the folks at Jaguar sending them a even nicer letter than I did the rest of my list. Here is what I wrote to them:
I am sorely dissapointed in Ford's decision to remove Jaguar's advertising from GLBT publications. I have been iffy on Fords in the past but I have bought them - no more. I also hoped that at the point in my life when I could afford one I would own a Jag - I have dreamed of it. If this policy is not reversed I will not even consider it an option any more. I am not yet able to buy a car in that range but I am growing a small business and will within the decade. I realize that one sale lost isn't that big of a deal to you but I pray I am not the only one - and it is rather a big deal to me. Please, pressure the execs at Ford to reconsider this bigoted, hatefull policy - it is beneath you all. And for the record so you understand that this is an issue that effects more than the LGBT community, I am not gay - I just feel very strongly about equality for everyone - including the right to have you trying to sell them cars.
This was their response:
Dear DuWayne Brayton,
Thank you for contacting Jaguar Cars.
We were sorry to learn of your dissatisfaction regarding our projected advertising plans.
Jaguar has decided not to advertise in gay publications in 2006. The decision was taken entirely for business reasons, and reflects a sharpening of our media focus and pressure on our marketing budgets. We have chosen to work with much fewer print title partners across the board next year. For instance, Jaguar will cut the general market print titles it uses from 56 in 2005 to 34 in 2006 (equivalent to a reduction of 40%) and it will reduce automotive enthusiast titles by 25%. Obviously, marketing plans for future years beyond 2006 have not been determined.
Jaguar values diversity among all of our constituents and pride ourselves on strong and clear values – respect for our customers, communities, employees, suppliers and dealers; acceptance of our differences; inclusion of different people with different perspectives; and integrity to always do the right thing. We value all people – regardless of their race, religion, gender, sexual orientation and cultural or physical differences. This is a strong commitment we intend to carry forward with no exception.
We can only hope that, perhaps in the future, you will give us a chance to restore your confidence in Jaguar.
If you have any questions or require additional information, please feel free to contact us at 1-800-4-JAGUAR, option 9, or by e-mail.
Why are you so angry? you might be thinking. Well, Ford has now admitted that they made this decision based on negotiations with the AFA rather than the claim that they did it for strictly business purposes - before Jaguar sent me this e-mail with Fords previous lie intact.
After I finish writing this poast I will be writing a snail mail letter to Jaguar, letting them know that I do not appreciate being lied to. And I will explain that the only way to get my business - ever will be to change this hateful and bigotted new policy. It is loathsome that they would choose take away the rights of gays to simply be targeted for marketing - not to mention ridiculous. Here is Jaguar's web contact page when e-mailing choose customer relations center as the subject and other as the sub-catagory. This is their snail mail contact which would carry more wieght than e-mail:
555 MacArthur Boulevard
Mahwah, NJ 07430-2327